FREQUENTLY ASKED QUESTIONS
Have a question about Radio Promotion or something that Boxer Poet does? We've tried to answer a few of the most common questions we've been asked. If we didn't answer it, hit us up, and we can help you!
How long is an effective campaign at radio?
Great question! We get asked this all the time! The amount of songs being worked to radio at it's highest level we've seen in the past 15 years. With that said, we recommend starting with a 3 month campaign, and if the single has forward momentum, which would include radio interest, impressive DSP playlisting and stats, etc to move forward, the general life span of a single from impact date to the date it peaks on a chart is somewhere between 6-12 months.
How much do I need to budget for radio promotion?
It honestly depends on how big of a team you're looking for. Our Boxer Poet team is compromised of 3, one person focused on strategy and marketing, and the others two focused on individual relationships with radio. We often add at least one person to our team to have at least 3 radio promoters on the phones promoting songs. Costs can range anywhere from $2000-$8000 per month, depending on the size of your team. In addition to these consulting costs, there is a hard cost for digital distribution of the single through PLAY MPE, which can range from $800-$1500 depending on how many tracks you're sending to radio. There is also advertising through trade magazines that can come at an additional cost as well.
Is there someone at Boxer Poet that could listen to my song and tell me what they think before I invest?
Absolutely, we just opened up a way you can submit your song via our website, and we will critique and share our thoughts with you. There is a cost to this submission, but we will get back to you within a week with feedback and suggestions.
If I cannot afford radio promotion, what's the best way for me to focus on my music career?
Write, write, write your most honest songs. If you're in Nashville, get in as many writer rooms as you can. Find mentors or producers who are passionate about what you're doing. If they feel like they have something, they'll pass it along to a label or an independent promotion company like us. Also, build your fan base! When you get to the place when you're ready for a radio promotion plan, we will need strong streaming numbers, as well as a strong fan base to build our case with radio.
Does it work if I have my fans call radio stations and request my song?
No, in fact, it doesn't move the needle at all. There is a common misconception that this is the way to get your song added into rotation, but in reality, it works against you. There have been enough artists and bands who have come before you and tried that approach, and it just feels like a "stunt" to radio. They work directly with promoters like us, and at record labels to know what songs are priorities in our format.