Andrea developed one of the most successful and impactful teams in the music business. She is a smart, strategic and passionate leader that gets results. Even in the most challenging circumstances, Andrea finds a way to win.
Maximum Artist Management
I have worked with Andrea for the past decade, and there are few who are as dedicated to understanding stories and human dynamics in a way that lead to spot on, focused strategy. Her empathy for people, along with her desire for excellence compel her to create top notch relationships and work. I love partnering with her and plan to for years to come.
Lisa offered fresh, real-world insights that have been invaluable as we have grown our business. Her friendly, approachable nature combined with an engaging - yet powerful delivery captivated our audience.
Meredith Publishing Group
Ben Kline, VP Revenue
Warner Music Nashville
Andrea is one of the absolute best promotion heads I have worked with in my 20+ years at labels. She is dedicated not only to the radio side of her job, of which her track record speaks for itself, but in the actual development of artist's careers by adding orginal marketing concepts and overall marketplace vision to each project.
Count me in as a huge fan of Lisa's as it relates to teaching the fundamentals of storytelling. Her methodology, guidance, energy and enthusiasm have been invaluable.
Sr. Director North America
Andrea's ability to build relationships, nurture their growth and empower others to achieve their potential sets her apart in the industry. Her vast knowledge of the music business, coupled with her unwavering authenticity and depth of character lead Andrea to identify partnerships that solidify artists and their brand. I have no doubt that Andrea will leverage her creativity and unique talents to create stars in the music industry.
It has been just weeks since our Story U workshop with Lisa, and it has already woven its way into the fabric of our entire marketing and sales organization. There is no doubt storytelling will prove to be a game changer in our close rates, retention number and rapport building with clients and prospects. We had previously resigned ourselves to the conclusion that only good storytellers with firsthand experience could bring that magic into a room, and scaling is impossible. How wrong we were; the ROI on our time with Lisa will be too high to calculate.
Founder & CEO
I had the honor of working with Andrea for many years, and have had the challenge of competing with her for the last decade. She is an expert in strategy and a relentless competitor for all of her artists. I have personally witnessed her desire to be the best at what she does, and I have no doubt she will be a tremendous benefit to all of us in the music business in her new endeavor.
Andrea Kleid represents all that we value in a modern-day promotion executive; brutal honesty, unrivaled experience and unwavering tenacity. Her expertise beyond radio and decade plus of relationships and insight make her an irreplicable one-of-a-kind partner, a partner I intend to be in the trenches with for years to come.
WHAT PEOPLE ARE SAYING ABOUT ANDREA KLEID AND LISA JOHNSON ---
Lisa has extraordinary storytelling knowledge and skills. What I really appreciate is how she applies those unique skills to help us achieve business results for our agency and our clients.
Global Brand Marketing Practice
Since 2011, I have had the pleasure of working with both Lisa Johnson and Andrea Kleid in various capacities. Lisa was a dynamic speaker at our conference, leaving our attendees desperate for more. Her storytelling techniques continue to transcend our industry. Andrea completely understands the complexities of the music industry and has a zeal for people. Their combined passion for personal growth and a keen understanding of the intricacies of people will make their partnership thrive.
Lisa is the most engaging and energetic speaker I've heard in many years. Her teaching was invaluable.
I was immediately impressed with Andrea, her sense of detail, urgency and her overall grasp of the music industry. Her passion for the success of her artists is backed up with plans that work for them. It's no surprise at all to me how successful she is.
I have been inspired by Lisa's refreshing ways of thinking. Her viewpoints and teaching have led me to explore exciting new solutions and product concepts.
Sr. Principal Creative Director
Warner Music Nashville
Andrea thrives best where the rubber meets the road. Having worked alongside her for five years, I witnessed her engagement with all departments. Her love for artists is contagious.
Director of Programming
VP Gear & Apparel
I wouldn't consider getting involved in a new artist development project without first taking them through the Artist Identity process with Andrea and Lisa. Their insights have been invaluable to our whole team to a degree that has changed the way we approach everything we do. For the artist, it drew out stories that established a principle foundation to build a career upon. We got Artist Identity and so much more.
Andrea is one of the most passionate people I’ve worked with in this industry! Her love for artists and the stories they tell is the driving force behind the great success she’s had. Her transition to this new venture will be both seamless and extraordinary!
Sometimes Savvy Management
SVP, A&R and Publishing
Andrea is one of my favorite people on earth. Her love for people and loyalty to them is unmatched. She has always moved me to think about a situation differently, and has forever altered the course of my career.